{"id":29804,"date":"2022-11-23T12:11:58","date_gmt":"2022-11-23T11:11:58","guid":{"rendered":"https:\/\/twin.cargoline.de\/code-x\/?page_id=29804"},"modified":"2023-04-11T11:11:11","modified_gmt":"2023-04-11T09:11:11","slug":"3-1-inhalte-planen-strukturieren-mit-wireframes","status":"publish","type":"page","link":"https:\/\/twin.cargoline.de\/code-x\/tutorial\/3-1-inhalte-planen-strukturieren-mit-wireframes\/","title":{"rendered":"3.1. Inhalte planen &amp; strukturieren mit Wireframes"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video height=\"1028\" style=\"aspect-ratio: 1676 \/ 1028;\" width=\"1676\" controls src=\"https:\/\/twin.cargoline.de\/code-x\/wp-content\/uploads\/sites\/40\/2018\/05\/CargoLineVideoHandbuch_3-1_InhalteUndWireframes.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\"><strong>Videobeschreibung<\/strong><\/h2>\n\n\n\n<p>Dieses Video zeigt Ihnen, wie Sie grunds\u00e4tzlich Ihre redaktionelle Arbeit beginnen sollten. Wer von vornherein strukturiert und organisiert die Arbeit an der Website beginnt, der hat an jeder Stelle den \u00dcberblick. In diesem Video geht es also gar nicht um das technische Knowhow, sondern um die strategische Planung. Aber sehen Sie selbst&#8230;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-78f2fc53 wp-block-columns-is-layout-flex\" style=\"padding-top:50px;padding-right:0px;padding-bottom:50px;padding-left:0px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>3.1.1&nbsp;Why? How? What?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Zun\u00e4chst sollten Sie damit beginnen, diese Fragen f\u00fcr sich zu beantworten:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Why? How? What?<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Zu deutsch: Warum mache ich das? Was treibt mich an?&nbsp;Mit welchen Methoden? Und schlie\u00dflich mein Angebot als solches&#8230;<\/p>\n\n\n\n<p>Dabei ist es ganz egal, ob Sie einen privaten Blog betreiben, eine Vereins-Website pflegen oder eben Ihre CargoLine Website. Nehmen Sie sich zu Beginn ein wenig Zeit, \u00fcber diese Fragen nachzudenken und Antworten darauf zu finden. Je mehr Sie sich im Klaren dar\u00fcber sind, umso einfacher wird Ihnen die Arbeit mit Ihrer Website fallen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>3.2.1&nbsp;Skizzieren als Wireframe<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Haben Sie Antworten gefunden? Dann machen Sie doch mal eine grobe Skizze, wie Ihre Website aufgebaut sein soll. Jede Website hat einen Header und einen Footer. Das ist auf jeder Seite gleich. Doch wie soll der Inhalt dazwischen aussehen? Bilder sind heute essentiell, wenn es passt ist ein Video noch besser. Dazu ein wenig Beschreibung, ein paar kleinere Info-Felder, ein Call to action Button,&#8230;<\/p>\n\n\n\n<p>Skizzieren Sie auf einem wei\u00dfen Blatt Papier ein paar K\u00e4sten unter- und nebeneinander, ohne viel Text. <strong>Das hilft Ihnen die Gedanken zu sortieren.<\/strong> Probieren Sie es einfach mal aus.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-ast-global-color-8-color has-text-color\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>3.3.1&nbsp;Profiwerkzeuge<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Ein Wireframe kann schlicht und einfach auf einem Blatt Papier skizziert werden. Selbstverst\u00e4ndlich gibt es daf\u00fcr auch Profi-Tools. Wir in der Agentur nutzen daf\u00fcr das Tool <a href=\"https:\/\/wireframe.cc\/\" target=\"_blank\" rel=\"noreferrer noopener\">wireframe.cc<\/a><\/p>\n\n\n\n<p>Damit lassen sich relativ schnell mehrere Seiten als Gedankenst\u00fctze erstellen. In erster Linie geht es um die Hauptseite, dann noch die ein oder andere Unterseite und schlie\u00dflich noch um die mobile Ansicht. Je mehr Seiten man skizzieren m\u00f6chte, umso einfacher ist das mit einem Profi-Tool. \u00c4nderungen sind schnell verschoben.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\" style=\"background-color:#f8fbfe\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-constrained wp-block-column-is-layout-constrained\"><div class=\"cx_cargoline_contact_wrapper\"><div class=\"cx_cargoline_contact_item\">\n                 <div class=\"cx_cargoline_contact_media\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/twin.cargoline.de\/code-x\/wp-content\/uploads\/sites\/40\/2022\/09\/branko-canak-400x400.jpg\" class=\"attachment-square400 size-square400 wp-post-image\" alt=\"Branko \u010canak\" srcset=\"https:\/\/twin.cargoline.de\/code-x\/wp-content\/uploads\/sites\/40\/2022\/09\/branko-canak-400x400.jpg 400w, https:\/\/twin.cargoline.de\/code-x\/wp-content\/uploads\/sites\/40\/2022\/09\/branko-canak-300x300.jpg 300w, https:\/\/twin.cargoline.de\/code-x\/wp-content\/uploads\/sites\/40\/2022\/09\/branko-canak-150x150.jpg 150w, https:\/\/twin.cargoline.de\/code-x\/wp-content\/uploads\/sites\/40\/2022\/09\/branko-canak.jpg 500w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\n                    <img decoding=\"async\" class=\"cx_contact_logo\" src=\"https:\/\/twin.cargoline.de\/code-x\/wp-content\/uploads\/sites\/40\/2022\/11\/code-x-favicon.svg\">\n                 <\/div>\n                 <div class=\"cx_cargoline_contact_data\">\n                       <div class=\"cx_cargoline_contact_data_title\">Noch Fragen?<\/div>\n                       <div class=\"cx_cargoline_contact_data_desc\">Rufen Sie mich an oder schreiben Sie mir eine Mail. <br>Zusammen finden wir schnell und unkompliziert eine passende L\u00f6sung!<\/div>\n                       <div class=\"cx_cargoline_contact_data_contact\">\n                            <div class=\"cx_cargoline_contact_data_contact_title\">Branko \u010canak<\/div>\n                            <div class=\"cx_cargoline_contact_data_contact_func\">Beratung &#038; Vertrieb<\/div>\n                            <div class=\"cx_cargoline_contact_data_contact_tel\"><svg class=\"cargo-icon\" width=\"17px\" height=\"17px\" viewBox=\"0 0 17 17\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n                                    <title>phone-alt<\/title>\n                                    <g id=\"Design-Phase-4\" stroke=\"none\" stroke-width=\"1\" fill=\"currentColor\" fill-rule=\"evenodd\">\n                                        <g id=\"CargoLine\" transform=\"translate(-1379.000000, -16.000000)\" fill=\"currentColor\" fill-rule=\"nonzero\">\n                                            <g id=\"phone-alt\" transform=\"translate(1379.000000, 16.000000)\">\n                                                <path d=\"M16.0783369,10.957093 L12.7052929,9.51111499 C12.0833516,9.24662353 11.3614953,9.42374231 10.9326104,9.9460705 L9.84688796,11.2741789 C8.10521038,10.3249146 6.67370772,8.89421059 5.72346702,7.15305849 L7.05156781,6.06732986 C7.57386137,5.63798818 7.75093423,4.91590524 7.48652082,4.29364106 L6.04287526,0.922901884 C5.7552449,0.245753914 5.02271955,-0.126882512 4.30605144,0.0393777563 L1.1787061,0.760208602 C0.487487769,0.917076425 -0.00232357802,1.53258656 8.29049895e-06,2.24138152 C8.29049895e-06,10.417881 6.62989581,17.0033066 14.7605289,17 C15.4692142,17.0021049 16.0844617,16.5121393 16.2410292,15.8209581 L16.9615239,12.6925987 C17.1254048,11.9766553 16.7535823,11.2460059 16.0783369,10.957093 Z M14.6974441,15.4092445 C7.47323981,15.3760418 1.62694011,9.52937648 1.59373759,2.3011464 L4.60487412,1.60720975 L6.00236818,4.86837998 L3.74160861,6.71810298 C5.2818735,10.0051713 7.00176403,11.7194273 10.282505,13.259037 L12.1315534,10.9976003 L15.3917088,12.3957665 L14.6974441,15.4092445 Z\" id=\"Shape\"><\/path>\n                                            <\/g>\n                                        <\/g>\n                                    <\/g>\n                                <\/svg> <a href=\"tel:05251 68112-19\">05251 68112-19<\/a><\/div>\n                            <div class=\"cx_cargoline_contact_data_contact_mail\"><svg class=\"cargo-icon\" width=\"19px\" height=\"14px\" viewBox=\"0 0 19 14\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n                                    <title>Envelope<\/title>\n                                    <g id=\"Design-Phase-4\" stroke=\"none\" stroke-width=\"1\" fill=\"currentColor\" fill-rule=\"evenodd\">\n                                        <g id=\"CargoLine\" transform=\"translate(-1194.000000, -17.000000)\" fill=\"currentColor\" fill-rule=\"nonzero\">\n                                            <path d=\"M1211.21875,17 L1195.78125,17 C1194.79748,17 1194,17.7834896 1194,18.75 L1194,29.25 C1194,30.2165104 1194.79748,31 1195.78125,31 L1211.21875,31 C1212.20252,31 1213,30.2165104 1213,29.25 L1213,18.75 C1213,17.7834896 1212.20252,17 1211.21875,17 Z M1211.21875,18.75 L1211.21875,20.2376823 C1210.38668,20.903375 1209.06017,21.9385 1206.22431,24.1201302 C1205.59935,24.6030937 1204.36138,25.7633802 1203.5,25.7498542 C1202.63877,25.763526 1201.40039,24.6029115 1200.77569,24.1201302 C1197.94027,21.9388281 1196.61343,20.9034844 1195.78125,20.2376823 L1195.78125,18.75 L1211.21875,18.75 Z M1195.78125,29.25 L1195.78125,22.4832604 C1196.63157,23.1486615 1197.83744,24.0823958 1199.67543,25.4963958 C1200.48653,26.1236615 1201.90697,27.5083854 1203.5,27.4999635 C1205.0852,27.5083854 1206.48764,26.14375 1207.32423,25.4966875 C1209.16219,24.082724 1210.36839,23.1487344 1211.21875,22.4832604 L1211.21875,29.25 L1195.78125,29.25 Z\" id=\"Shape\"><\/path>\n                                        <\/g>\n                                    <\/g>\n                                <\/svg> <a href=\"mailto:branko.canak@code-x.de\">branko.canak@code-x.de<\/a><\/div>\n                       <\/div>\n                 <\/div>\n             <\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Videobeschreibung Dieses Video zeigt Ihnen, wie Sie grunds\u00e4tzlich Ihre redaktionelle Arbeit beginnen sollten. Wer von vornherein strukturiert und organisiert die Arbeit an der Website beginnt, der hat an jeder Stelle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":29625,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-29804","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3.1. 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